We continue sharing interesting speeches from 8P and as you could understand from the title this one is about local SEO in Google. Alexis Rylko, Senior SEO Specialist at iProspect France, shared his own experience in local SEO.
In local optimization our target audience is searching products and services in the particular location. Geolocation can be tight or broad, it can be the city, district or state. Depending on the country there are different administrative units and geolocation trends.
And another point is that geolocation can be explicit and implicit. For example, geolocation can be expressed directly in search query that is pretty clear. Or it can remain in the user’s mind, so we type common queries and see the answer to it in local results.