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If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. I used to think that the best search optimization is to "crawl" the web and analyze what people are really typing in Google in order to target keywords as best as possible. However, that's only part of the SEO game. After crawling the web, the rest is all about optimizing a site to produce high quality content. In short, Google is looking for good sites to promote, and the better they make the search experience, the more time people spend on their site, the more potential there is for them to sell stuff.